Keeping productive and innovative employees is vital for businesses to maintain a strong competitive edge. New-hires, according to the HayGroup, cost business 100%-150% of the cost of the employee’s salary. The HayGroup’s excellent presentation to the NCHRA Tri-Valley Chapter November 10 at ADP on the business advantages of “Engaging, Enabling and Rewarding Employees” developed some significant conclusions to apply to an employee engagement action plan. Here are some key research-based, data points to consider.
The center of the engagement discussion begins with these definitions:
(1) Engaging Employees
· The commitment employees feel toward their organization and
· The employees’ discretionary effort... their willingness to go the extra mile for the organization
(2) Enabling Employees
· An empowered work environment where there is no fear to speak up, to offer suggests and to dream of innovations
(3) Rewards
· Short-term tangible rewards
· Long-term intangible rewards
The results of the HayGroup normative global study comparing Engagement Only vs. Engagement + Enablement revealed a strong advantage for Engagement + Enablement:
· Employee performance rose from 10% to 50% above performance expectations
· Employee retention rates increased from 40% to 54%
· Customer satisfaction rates increased from 71% to 89%
· Revenue growth increased from 2.5x to 4.5x expectations
Clearly, combining Employee Enablement + Employee Engagement practices adds greatly to a business’ competitive edge.
The leading ROI advantages of combining Enablement + Engagement are impressive. The top responses from the HayGroup corporate surveys are:
· 53% - Created a more positive work culture
· 46% - Better work collaboration and relationships
· 40% - Better customer relationships
· 40% - increased financial performance
· 38% - Created a competitive edge
· 39% - Reduced turnover
· 36% - Reduced complaints on pay fairness
In the area of Short-Term (tangible) Rewards, employees rated rewards as of HIGH importance:
· 54% - Short-term incentives (SPIFFs) or bonus programs
· 48% - Benefits and perquisites
· 42% - Base salary increase
· 41% - Base Salary
· 32% - Long-term incentives or bonus program
· 32% - Financial recognition programs
Incentives and bonuses, benefits and perquisites are the standouts for short-term, tangible rewards for employees.
For Long-Term (intangible) Rewards, employees rated these attributes as of HIGH importance:
· 69% - The nature of the job or quality of the work (significant, gratifying work)
· 61% - Work environment or organizational climate
· 59% - Career development opportunities
· 55% - Work-life balance
All of these long-term “reward” attributes are strong magnets to retaining top talent in any business.
Another interesting bit of research data is that current employee involvement in reward program is low. Reward program participation rates are as follows:
· Program Design – 80% seldom or never participate
· Program Implementation – 79% seldom or never participate
· Program Evaluation - 79% seldom or never participate
There is lots of room here for “enabling” the employees to get involved in the rewards program design, implementation and evaluation.
In conclusion, the HayGroup has developed their Top Ten List of action items for businesses:
ORGANIZATIONAL PRIORITIES
1. Make a business case for engaging employees
2. Measure and monitor engagement with feedback and surveys
3. Take action on feedback and survey results
4. Make everyone responsible for engagement
5. Connect people with the future
REWARDS PRIORITIES
6. Go beyond compensation and benefits to a total rewards mindset
7. Include employees and managers in reward design and launch
8. Tailor total rewards to workforce segmentation
9. Use engagement metrics in performance criteria
10. Communicate the value of your enabling, engagement and rewards environments
All diagrams and information used with copyright permission from the HayGroup.
For further information about the HayGroup study “Enabling, Engaging and Rewarding Employees,”
Contact:
Sara Wells Joe McNeal
HayGroup (San Francisco) HayGroup (San Francisco)
415-644-3718 415-644-3727
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